On February 25, 1962, three men working in real estate opened a firm on the north side of High Point. Harold Craven took home sales. Garnett Pollock worked with builders. Harold Johnson ran property management — the discipline he knew best, and the one that would eventually anchor the entire company. They put their three names on the door, in that order, and got to work.

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The timing was good. High Point was pushing outward, and the fields at the edge of town were becoming neighborhoods. Craven-Johnson-Pollock was among the first firms in the area to work in subdivision development, representing the builders putting up houses in what were then the outlying parts of the city. Streets that are now solidly mid-town were, at the time, the frontier and CJP was selling them.

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As High Point grew into the furniture capital of America, the firm grew with it. Manufacturing and warehousing expanded, and CJP moved into commercial and industrial brokerage to serve them. When the High Point Furniture Market became the largest of its kind in the world, the firm developed a specialization in showroom real estate. None of it was a strategic expansion plan. Each service line grew because clients needed it.

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The partnership changed over the years, as partnerships do. Pollock left in the 1970s. Harold Craven stayed with the firm until 2005, after which the Johnson family took over sole ownership. The name never changed. Six decades on, the sign still reads Craven-Johnson-Pollock.

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High Point has changed a great deal since 1962. The market has seen booms, corrections, and everything in between. We have been here through all of it in the same city, as the same business, with the same way of doing things. That kind of continuity is not a marketing claim. It is what happens when a firm continues to do the work.